PROJECT 6: TOURISM POSTER
Description:
For this project you students created a tourism poster for a destination or city of their choice.
Requirements:
a.) The poster must feature images of the destination or the surrounding area. b.) The poster will present a stylized view that will appeal to tourists who may not have thought much about visiting the selected place as a travel destination.c.) The poster will have a “vintage” look, illustrating the surroundings in a manner that references poster styles of the past.
Conceptual & Aesthetic Direction:
1. Research the past and present of travel posters to your selected destination
- Consult online resources for information about your destinationmthat you can reference in your design.
- Find pictures of your destination that you can use as source material for your project.
2. Research historical poster illustrations
- Don’t limit yourself to only travel posters. look to graphic design history for inspiration.
- Limit research to posters produced between 1890 and 1980.
- Choose specific examples and thoroughly evaluate the elements and style of the posters so you can incorporate it into your own
original design. (Take care that the chosen style and elements doesn’t lead to plagiarism.)
3. Research/Project Development
- Research: Analyze the design problem, research subject and audience, outline methodology.
- Analyze: Research period correct typefaces and narrow down to 5 font combinations you may possibly use on your poster.
- Brainstorm: What’s the best that your destination has to offer?
- Sketching: Create thumbnail sketches of 3 potential solutions to the problem.
MEGAN HAASE
Location: The Lizzie Borden Bead & Breakfast - St. Fall River, Massachusetts
Aesthetic Direction: Art Nouveau Style & !9th Century Design Styles
EMILY TELLAGRIO
Location: Arcetri Astrophysical Observatory - Florence, Italy
Aesthetic Direction: Art Deco Style
SAVANNAH VADEGES
Location: Greetings from Jeffery Dahmer in Akron, Ohio
Aesthetic Direction: Grunge Style
A Brief History of Tourism Posters
“Posters reflect our culture and are like visual graphic icons of the times in which they were created.”
~ Robin Shepherd, travel poster collector.
Travel posters not only advertised travel destinations, they were used by hotels, airlines, railroads and tourism companies to graphically represent themselves to the public. Many of them are considered works of art and range in style from art nouveau to mid-century modern.
Railroads, ocean liners,airplanes, cities and parks the technologic and natural marvels of the early 20th century, inspired pleasurable and luxurious travel, and gave people the freedom to explore the world. This sparked the “Golden Age of Travel” which lasted until the outbreak of World War II.
At the same time the lithographic printing process was developed which was ideally suited to producing posters. They combined large images with bold text and were a very effective medium to inspire travelers to explore the world. They were prominently displayed on kiosks and in the train stations of Europe and America.
In 1935, the gigantic ocean liner, S.S. Normandie, was launched, which inaugurated a new era in transatlantic travel. It set new standards of luxury, speed, steadiness, comfort and safety. It was the largest liner afloat and was different in almost every respect. It was a new kind of ocean liner and was considered the epitome of luxurious travel.
Then came the era of intercontinental air travel. This began after World War II and afforded travelers a more timely arrival at their destination.
This was a boom time for travel posters, and they could be found everywhere. Since then, they have undergone many transformations in design. At first they were a jumble of images and text and crowded with information. By the early 1900s, Hugo d’Alesi (France), Emile Cardinaux (Switzerland) and Adolfo Hohenstein (Italy) simplified the travel poster by using fewer details which added power to the message. By the 1920s, A. M. Cassandre, his pupil Fix-Masseau, Tom Purvis, Frank Newbould and other artists transformed the travel poster from illustration to symbol. Posters continue to evolve with new methods and ideas and will always be a major part of our world.
We can quickly jet across the globe today; and sadly, the romanticism of travel has been lost. Perhaps the best place for inspiration comes from the past. The old days of travel and exploring foreign lands was left to the select few who could afford it, and the rest were left to dream.